Komodo Product Marketing

Weakness

• Komodo Free Edition Not Available Could have negative influence on image (e.g. within Open-Source-Communities )
• Reduced distribution

Suggestion

a) Initial Step: Active State? should make the Komodo personal edition "free of charge". Commercial users still need to upgrade to the professional version for a license fee.

Benefit

This would most possibly lead to spreading the IDE widely within the dynamic language communities and would attract users which look for a free IDE (which partially will update to the professional version).

A free edition would simplify the download procedure drastically. A link "get the free personal edition" from the main page would be enough. No license-key required. Quick, Easy and no hassle - get an IDE for 5 dynamic languages.

Threats

eclipse dynamic language support - http://www.eclipse.org/proposals/dltk/ upcoming competitive IDE's (based on eclipse or others)

Suggestion

b) Active State? should start preparing to open-source the Komodo IDE.

Benefit

Customers which would like to have a more compact solution than eclipse would prefer Active State?, if the licensing is similar to that of eclipse.

Weakness

Inconsistent naming of IDE "Komodo - The Killer Python IDE"

"Komodo - The Killer IDE"

The term "Killer" raises possibly negative feelings

Suggestion

"Komodo - The Dynamic IDE"

Benefits

does not contain "Killer"

clarifies targets "dynamic" languages.

fits with slogan: "Dynamic Tools for Dynamic Languages"